Predictive analytics

Turning ideas into digital products

Web application that allows you to simulate marketing effects of changes in the company product portfolio in just a few clicks. In order to help marketing decision makers to better manage product portfolios, our Client needed support in creating an intuitive platform that combined outstanding analytics with a modern interface.

2 years of cooperation
10 specialists involved in the project
On time and on budget

Goals

  1. Redesign of the application and introduction of the completely new User Experience
  2. Optimization of existing analytical engine
  3. Development of scalable and maintainable software solution

Process

  1. Close cooperation with Client’s data science team
  2. Design of scalable architecture
  3. Continuous integration and staging environment
  4. Extensive Quality Assurance that included automated acceptance tests

Benefits

  1. Innovative project was launched on-time, within the budget and successfully implemented in the renowned automotive brands.
  2. CMOs can now make informed decisions instead of educated guesses
  3. Interface allows users to easily create simulations of multiple marketing scenarios

Technology

Technology stack in this project includes:

Javascript

React

Node.js

.net

C#

SQL Server

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